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The “Don’t Waste Waste” campaign was launched in April of 2016 and is an initiative by the Ministry for Sustainable Development, the Environment and Climate Change, in collaboration with Wasteserv and supported by the Environment and Resources Authority. Wasteserv is responsible for organising, managing and operating integrated systems for waste management and its tag line, “Creating Resources from Waste”, is at the heart of all that it does.
The aim of this campaign is to raise awareness about the importance of waste management in such a way that it will introduce a cultural shift in people’s behavior in accordance with the waste hierarchy as a guiding principle. This campaign accompanies the implementation of the Waste Management Plan for the Maltese Islands 2014 – 2020, through which we aim to reach our 2020 targets in this sector. But we can’t achieve these targets on our own, only with you. So don’t waste waste, do your bit.
The Waste Hierarchy is the basis for how waste should be treated, and so, it is the basis of what we do. The Hierarchy ranks waste management options according to what is best for the environment. Prevention is given top priority since not creating waste is always best. When waste is created priority is given to reusing, followed by recycling, and recovery and lastly disposal, as this causes the most problems for the environment.